Branding |Packaging | Visual Identity
This conceptual branding project establishes a luxury identity for a Californian vineyard under the name L'Ecole (French for "school"). Drawing inspiration from the elegant yet rustic aesthetic of the French countryside, this brand aims to capture a high-end, yet homey feel.
The logo, which incorporates a school bell and grape cluster, symbolizes the brand's namesake and its values of being young at heart and the joys of sharing a bottle of wine with friends, both old and new.
