Photo Editing & Collage
LIFEWTR boasts 12 series of labels with themes addressing topics such as conservation, technology, diversity, and education. With such unique label designs, I wanted to challenge myself into making my own.
For my series, I set out to create designs that encapsulated the Earth’s primal elements of water, air, earth, and fire. I used Photoshop to create photo collages to illustrate their power and beauty.
I choose flowers as a motif/focal point to help keep the compositions grounded while letting the background elements remain abstract and free.
“LIFEWTR is a new premium bottled water brand that fuses creativity and design to serve as a source of inspiration and hydration. LIFEWTR bottles provide a beautiful canvas for art and design, featuring rotating label motifs created by emerging and developing artists, whose work will serve as a spark of creativity and dose of inspiration.”
- About LIFEWTR (contact.pepsico.com/lifewtr/about-us)